We here at Wondries Toyota would like to put a question to you: what was the best-selling car in all of California last year? Granted, you could probably deduce that it was a Toyota Motor Corp vehicle. Was it the Camry? The Corolla? The super-sporty Scion FR-S? All fair guesses, but incorrect. No, the best-selling car in California in 2013 was the Toyota Prius, and it wasn’t even terribly close.
The world’s first passenger hybrid vehicle sold 69,728 models during 2013 (according to the California New Car Dealers Association), leading to a near full percentage point-increase of the hybrid market share in the Golden State. Overall, Toyota controlled a 21.7 market share in California.
“For many customers Prius is synonymous with hybrid, especially in California,” said Bill Fay, group vice president and general manager of Toyota Motor Sales, Inc, in a press release. “When the Prius was launched in 2000, many dismissed it as a ‘science project,’ but owners were enamored by its great MPG and lower emissions for a cleaner environment. Over the last decade, Toyota has sold more than 1.5 million Prius vehicles in the U.S. and we’re not slowing down anytime soon.”
As part of the commitment not to slow down, Toyota has been testing wireless charging for the next generation of Prius Plug-in hybrid. The system will allow drivers to charge their vehicles by parking over a charge coil system located on the ground. Testing, which is currently being conducted in Japan, will come to Europe and the United States sometime this year.
We want to hear from you, Alhambra: did you get a new Toyota Prius in 2013? Are you planning on getting a Prius this year or next? And if you’re not yet convinced, what’s holding you up?