Toyota recently headed to the Big Apple for a good cause. As part of their longstanding relationship with the League of United Latin American Citizens (LULAC), Toyota hosted the 2014 LULAC National Convention in New York City for the first time. While the National Convention celebrated its 85th year, it also celebrated another milestone as the first national Hispanic organization to hold its annual conference in the Big Apple.
“We are especially excited to partner with LULAC on this year’s conference, which promises to be as vibrant and active as the event’s host city,” says Bill Fay, group vice president and general manager of the Toyota division at Toyota Motor Sales, U.S.A., Inc. “New ideas, important policy discussions and interesting opportunities are hallmarks of this Convention and it’s these kinds of dialogues that help us make better cars for our customers and be good citizens within the Hispanic community.”
LULAC is an organization that has consistently worked to advance education, alleviate poverty, and improve the health and civil rights of Hispanic Americans. Based in San Antonio, Texas, LULAC also acts as the Latino community’s government liason in Washington, D.C.
The Toyota Prius hybrid served as the official vehicle of this year’s event. Toyota has also gave LULAC the opportunity to use the car for one year to raise environmental awareness among the Hispanic community.
The 2014 LULAC National Convention began on July 8 and lasted until July 12 at the New York Hilton Midtown.