In order to celebrate one of the most anticipated events of the year, the Toyota Camry team is partnering with professional footballers to highlight the importance of family during the Super Bowl. The new Toyota One Bold Choice campaign shows the athletes spending time with their kids.
According to Toyota, the new One Bold Choice campaign will feature such athletes as Kurt Warner, LaVar Arrington, Fred Jackson, and DeMarcus Ware. These four dads will be showing the importance of spending time with your kids.
“We are excited to celebrate one of America’s biggest cultural holidays, Super Bowl Sunday, while honoring the relationship between dads and their children,” said Jack Hollis, group vice president of marketing for Toyota. “Much as we did for the Camry launch last fall, we will take a bold and unconventional approach, one that matches the content of the vehicle and invites our guests to engage with the new Toyota.”
Not only can you follow this game-day conversation on Twitter by posting pictures your dad, using the hashtag #OneBoldChoice, but two new commercials will air starting February 1st. This is just one more way Toyota is extending its focus to family and community.