Toyota has maintained its status as the #1 automotive brand in the Hispanic market for a decade, and to show owners its appreciation, the automaker sponsored a private event that featured Grammy Award-winning artist Ricky Martin. Owners enjoyed performances from his new album at Nokia Theatre L.A. LIVE.
Jack Hollis, group vice president of Toyota Division marketing at Toyota Motor Sales USA said, “We wanted to thank them for making Toyota their favorite brand for the past 10 years. We couldn’t have found a more fitting partner than Rick Martin who also understands the power of Latino loyalty.”
In addition to the private event, Toyota has dedicated a recent campaign called “More Than a Car” or “Mas Que Un Auto” aimed at the Latino community to recognize their love of the brand. It’s not solely about the cars, though; it’s about the relationship an owner has with their car, and how it becomes part of their life.
If you’re interested in any of the models in Toyota’s extensive lineup, visit us at Wondries Toyota today!