Earlier this month, Black Friday, Small Business Saturday, and Cyber Monday were followed by Giving Tuesday, which highlighted selflessness during the seasonal onslaught of materialism. On Giving Tuesday, Toyota kicked off a new campaign to continue that focus through the beginning of 2016: #Selflessie.
#Selflessie derives its name from a portmanteau of selfless and selfie – the all-too ubiquitous name for self-taken photos uploaded to social media. As part of the campaign, Toyota asks its fans and followers to tag selfies posted to Instagram with the hashtag. For every picture given the #Selflessie hashtag, Toyota will donate $50 to the Boys & Girls Clubs of America, up to $250,000.
“We have become a society of photo sharers, and one of the most popular photography styles is the selfie,” said Jason Schragger, Chief Creative Officer, Saatchi & Saatchi Los Angeles. “We take them to show off or simply to capture life’s most memorable moments. By co-opting this behavior, and flipping it, creating a powerful agent of positivity and selflessness this holiday season, #Selflessie can turn this activity into something truly meaningful.”
Among the celebrity names enlisted to help Toyota raise funds for BGCA are Kelly Rowland, Debby Ryan, and Paul Wesley. The #Selflessie campaign runs through January 4th.
If you purchase a new Toyota here at Wondries between now and the end of the year, be sure to share your new pride and joy on Instagram with the #Selflessie hashtag!