Toyota’s “Start Your Impossible” Campaign

For the past month, the eyes of the world have been turned to PyeongChang, South Korea, to watch the spectacular efforts from athletes all across the globe at the 2018 Olympic Winter Games. To celebrate that Olympic spirit, Toyota created its “Start Your Impossible” campaign.

International Athletes

This campaign includes seven commercials that aired throughout the Olympic and Paralympic Winter Games in PyeongChang. The ads showcase a number of athletes from around the world, including U.S. snowboarder Lindsey Jacobellis and figure skater Ashley Wagner. Other ads show off some of Toyota’s technology including its Human Support Robot and Guardian technology.


“Toyota believes that ‘mobility’ goes well beyond cars and that movement is a human right. This campaign, and our worldwide partnership with The International Olympic and Paralympic Committees, are a reflection of our commitment to providing freedom of movement for all,” said Ed Laukes, Group Vice President, Toyota Division Marketing, Toyota Motor North America.

Live Your Dream

All the commercials show us that hard work and determination are an important step in facing our fears and reaching, what seemed like, impossible dreams. If your dream for 2018 is to own a brand-new car, truck, or SUV, then you can make that ambition a reality at Wondries Toyota.

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